디지털 시대, 방대한 소셜 커뮤니티는 온라인 마케팅의 핵심 채널로 자리 잡았습니다. 이미 수많은 기업과 브랜드가 SNS를 통해 브랜드 가치를 알리고, 실질적인 매출 향상을 이끌고 있습니다. 진짜 효과적인 마케팅은 단순한 광고 노출이 아니라 방문자의 행동 패턴을 정밀하게 분석하고 지역 기반 타겟팅까지 놓치지 않는 전략에서 시작됩니다. GNA의 온라인 마케팅 팀은 단순한 클릭 수 집계를 넘어 효율적인 성과 중심의 마케팅 전환을 설계합니다.
소셜미디어는 기존 고객뿐 아니라 잠재 고객에게도 브랜드와 제품을 효과적으로 알릴 수 있는 가장 빠르고 영향력 있는 마케팅 수단입니다. 페이스북, 인스타그램 등 다양한 소셜미디어 채널을 활용한 광고 캠페인과 꾸준한 콘텐츠 관리는 가시적인 성과로 이어질 수 있습니다. 하지만 단순한 운영만으로는 충분하지 않습니다. 정확한 키워드 전략, 관심을 끌 수 있는 콘텐츠 기획, 유입과 전환을 유도하는 구성까지 전문적인 전략 수립이 필수입니다.
Social Media exposure gets you notice by peers. If you’re about fashion and trends social media is great for finding more customers like the ones already benefiting from your products.
Blog entries for your business get you exposure for those interested in your general field. People wanting to keep up to date with their line of work or personal pursuits read blogs, and if you’re part of those blogs then your part of want they’re interested in. when these individuals need a product or service a blog has made sure they already know who you are.
Google Ads Google’s useful but tricky way to get search engine queries to your site. The paid Ads sites appear upfront on Google searches. You only pay when somebody actually goes to your site, even as you are displayed every time somebody searches. The trick is to find the right words for the right people to find you, and the right negative words to avoid traffic that was looking for something else. When set up well you only pay to reach those already interested in your product; set up poorly you pay for traffic that got diverted to you when looking for something else.
Search engine Optimisation (SEO) This is getting your site on the first page of a net Search, the first place people look. Getting on the first page is a multi-discipline task; put another way, it requires every aspect of your site to be of the highest standard. As site integration is part of a site’s quality this means blogs, directory links and social connection areas essential for your business as good graphics and website content. Every aspect of internet marketing has at least some influence on SEO. We aim to optimise them all.
Website for Moblies People quite often look for services when out and about. If your site appears on their smartphone you have a great opportunity to reach them. A regular site isn’t suitable for the small screen on a phone, and individuals won’t stand for a site that takes more than a few seconds to appear. A site designed for mobiles is great for local restaurants and any form of entertainment.
Emails and text messages are great if you already have a list of regular clients. Fashion, consumables and entertainment benefit greatly from this. Not only does the company keep its steady business, but the clients tend to like the fact they are kept up to date. None of these stands in isolation; a good web design helps your SEO considerably and lowers the cost for Adwords. Social links and directory listings also help SEO but are quite effective advertising in their own right. Blogs are great when people aren’t searching for anything particular at the moment, but find a need they didn’t know they had.
